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The club membership market in Singapore
works in a similar way to other markets such as a stock
exchange, or the property and commodities markets. The
main difference is that the membership market has very
high transaction costs.
Like the property market, there is no central body
like the SGX which guarantees delivery and payment to
the transacting parties. It is important therefore for
each party to ensure their interest is protected during
the transaction process. A good broker will structure
the transaction to minimise risk for each party.
Also, in contrast to a stock exchange, there is no
published comprehensive price information. Brokers generally
have a fair knowledge of the market but should not be
uncritically relied upon. To get a feel for the current
accessible price, talk to a few brokers as a prospective
buyer; and ask also about prices for comparable clubs.
This will help you gauge the appropriate price for the
club you are interested in. Transaction volumes are of
course tiny compared with a stock exchange. However regular
market participants have a good feel for realistic prices.
Don't expect to buy or sell way off the market. The
other person is also doing his research before committing
to a deal!
Sellers should appoint just one agent to find a buyer.
If you give the deal to several agents, prospective buyers
may perceive that there are several memberships of that
club for sale, thus weakening the market against you.
Your sales agent will co-broke with other agents to find
a buyer. To monitor the market price, scan the newspaper
ads and call round as a buyer to enquire.
Also, don't bargain for a very low sales commission.
You want to be the seller who gets the brokers first attention
for the best deal.
Buyers beware! Brokers sometimes quote unreal prices to get a prospective buyer on the hook. If you are quoted a low price, ask if there is an actual seller, then insist on completing the deal immediately.
DON'T sign any contract of exclusivity to buy with
a broker. Such a contract is not to your advantage; if
the broker has a seller, he doesn't need exclusivity;
if he hasn't, you don't want to be kept out of the market
whilst the broker finds one!
As to timing, the membership market works like all
other markets. When prices are down, volumes decline as
buyers hold back awaiting even lower prices, whilst owners
hold back from selling. The result is that very few people
buy their membership when prices are low. The largest
volume of transactions is when prices are high.
The best time to buy is when the market is low and
volumes are low. Your broker can tell you when transaction
volumes are low; the membership department staff of the
clubs may also be able to help here. The market may go
lower, but once sentiment begins to turn and buyers realise
that prices are rising, they can go up very sharply.
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